Ecommerce executive helping businesses tackle digital challenges

eCommerce strategy, online marketing and enthusiasm for all things digital

I am a creative, data-driven ecommerce leader specializing in developing and executing digital strategies. I have a track record of problem solving and digging into the P&L to develop and execute the best strategy for the situation. I build teams and motivate them by challenging their thinking and making them accountable for their own success.

I have managed topline growth strategies and implemented aggressive EBITDA targets. I am experienced at finding the balance between direct to consumer channel and third party distribution channel objectives (Ex. DTC vs Amazon).

My areas of expertise include:

  • Channel Management
  • Business Development
  • Digital Marketing
  • Team Building
  • Vendor Management
  • Data and Site Analytics
  • Budgeting & Forecasting
  • Affiliate Marketing
  • Business Case Presentations
  • Product Management
  • Merchandising